Use of Artificial Intelligence (AI) Policy

Our Use of AI

At MFP Wealth Management, we recognise that Artificial Intelligence (AI) technologies can support efficiencies, research, and insight within our business. We may use AI-enabled tools to assist with tasks such as data analysis, research, administrative processes, and the drafting of non-client-specific content.

Human Oversight and Responsibility

AI is used strictly as a support tool and never as a substitute for human expertise or professional judgement. All financial planning advice, recommendations, and client communications are created, reviewed, and approved by qualified advisers who retain full responsibility for all outcomes.

Client Data and Privacy

We are committed to protecting client confidentiality and data privacy. Identifiable client information is not entered into external AI systems unless this is lawful, necessary, and subject to appropriate safeguards. All use of AI complies with applicable data protection legislation, including UK GDPR and the Data Protection Act 2018, as well as relevant FCA requirements.

Ethical and Responsible Use

MFP Wealth Management takes a responsible and ethical approach to AI. We do not rely on AI to make automated decisions that could materially impact clients, and all AI-supported outputs are subject to appropriate human oversight.

Ongoing Review

This policy is reviewed periodically to ensure it remains aligned with evolving technology, regulation, and best practice.